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Editor's note

Five years ago, we at Mega Publishing Group, knew that the food industry was going to be the next big arena for lifestyle features in publishing and TV shows. Hence, Appetite was born. It would be the platform through which chefs, restaurants, and foodies could all come together to create a distinct and discriminating food lifestyle. Now five years later, we see a proliferation of food magazines, newspaper features, and countless television shows. Chefs have also reached celebrity status as endorsers, TV stars, and authors. On a personal note, it has been a fulfilling journey conceptualizing this magazine and releasing its first issue in October 2004, then bringing it from a bi-monthly to a monthly in 2009. I’ve enjoyed every minute of it.

It is with gratitude that I now turn over the Editor in Chief position to Lorraine Timbol, a stalwart in the food industry. She is going to bring her breadth of experience in recipe development and food styling to Appetite. Her first issue as Editor-in-Chief will be in March. Watch out for it!

Meanwhile, enjoy this issue that is replete with sweet beginnings, characteristic in this season of love and Chinese New year. Farewell for now dear readers. It has been an honor.


 

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Letters to the Editor

As we indulge your palates with irresistible cuisines, here are some exciting notes we’ve received from our loyal readers…

Hi, Appetite,
Thanks for the prize. I didn’t expect to win, but its true! Thank you. I’ve always bought Appetite magazine since I first read it. I really enjoy reading your every issue from cover to cover—and in just one sitting, too You are a motivation for me. I learned a lot of things from your mag. It features so many dishes and you guys have done a great job in making sure that the issues are not only entertaining and interesting highly informative, as well. I finally have ideas on what’s in, other alternatives in cooking, and of what cooking really means--to express your individuality. Appetite offered me a new perspective and gave me the courage to seek the dishes I want to cook. I’m glad there is Appetite to make me feel like a chef in my kitchen. I cooked a fried chicken using a recipe I picked from your mag and my husband liked it. Keep up the excellent work! I have clipped and compiled those dishes I really like. Thank you so much for being there.

Your truly one,
Cecille O Tambong
1722 Green Revolution Ext., CAA Las Pinas

 
Congratulations! Your letter’s truly encouraging for all of us to step up higher in reader delight. For this, you have won this time a TEFAL SIMPLY HAND BLENDER INVENT! To claim your prize, visit us at 18/F Strata 100 Bldg., F. Ortigas Road (formerly Emerald Avenue), Ortigas Center, Pasig City. Don’t forget to bring a valid ID with you.

Dear Appetite,
I see that you are featuring more and more easy recipes, which are a great addition to those always-super looking dishes executed by Manila’s top chefs. Being a low-profile housewife on a shoestring budget, I like your Easy Does It for December (A Feast for the Festivities/Recipes prepared and styled by Lorraine Timbol/Photographed by Mark Jacob). I tried the pasta, roast pork and English trifle recipes for my family holiday menu, and they were a smash! The ingredients were easy to find, reasonably-priced but special enough for a holiday treat. Thanks and hope to see more of these recipes from you.

All the best,
Ana Lopez-Año
Pasig City

Great to hear from you, Ana. We’re sure Lorraine Timbol will love to know that her recipes were a success in your kitchen. We’ll make sure to tell her that.—Ed

APPETITE wants to know what’s cooking from your end…
Share your thoughts, comments, suggestions and WIN COOL PRIZES!

• Email
• Text (922) 420 1066
• Snail mail to Appetite Magazine, MEGA Publishing Group, 18/F Strata 100, F. Ortigas Jr. Road (formerly Emerald Ave.), Ortigas Center, Pasig City, Philippines

Grab a copy of our February 2010 issue for more mouth-watering reads and recipes!



 
     
 

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